brand positioning

Brand Positioning: How to Build Trust, Authority, and Attract Your Ideal Audience

February 28, 2024
Time: 11:30am – 1:00pm (New Mexico & Arizona / Mountain Time)
Location: Virtual meeting via Zoom
Speaker: Michelle Kuei

Cost: $10 ICFNM Members & Associates / $25 Non-Members

CCEUs: 1.5 in Resource Development

This presentation, “Brand Positioning: Become the Coach Everyone Talks About,” focuses on crafting a memorable brand rooted in a strong mission and message and emphasizes the importance of brand consistency that is memorable for their target audience.

  1. Differentiate your brand in a crowded market by identifying and articulating what stands at the heart of your coaching philosophy.
  2. Maintain consistency in your messaging and visual identity, helping to build a strong, coherent brand that your audience will remember
  3. Strategies for effective social media marketing that aligns with your brand identity, including content creation, engagement strategies, and community building.

Key Points

  1. Learn to create a brand identity that resonates through a clear mission and message.
  2. Understand the power of brand consistency in building trust and recognition.Social media strategies to position yourself as a thought leader and attract your ideal audience.


Please retain your confirmation email.
It will have the Zoom Access on it.

About Michelle Kuei
Michelle Kuei is a renowned Visibility Marketing Coach and an expert in content and email marketing strategies, known for her innovative and effective approaches . As the founder of Elevate LifeCoaching, she empowers female coaches, helping them turn their dreams into thriving businesses. Her expertise is backed by a solid academic and professional foundation, including being a Certified Professional Coach through ICF-accredited iPEC coaching.

Michelle’s diverse accomplishments include authoring ‘Perfectly Normal: An Immigrant’s Story of Making It in America’ and developing the ‘Profitable Coach Formula’ mastermind program. Featured in various media outlets for her insights, Michelle is also a prominent member of the Women Speakers Association and National Speakers Association, where her unique storytelling and inspirational approach make her a revered figure in coaching and speaking circles.


Please retain your confirmation email.
It will have the Zoom Access on it.

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