Building Clientele: Take Your Bio From Drab to Fab

Building Clientele: Take Your Bio From Drab to Fab

February 20, 2018 @ 4:00 PM – 5:00 PM

Date: February 20, 2018

Time: 4:00-5:00pm

Virtual Program – Call in details sent upon registration

CCEUs: 1 in Resource Development


Your image to others is often first seen in your biographical statement or resume. Learn a few tips for transforming it by finding a theme that is based on the story that got you here. Then you’ll see how to bring it to life so that you can attract clients based on a human connection they’ll have with you.

Building Clientele: Take Your Bio From Drab to Fab

We will:

  • Discuss how a personal “Story” is appropriate in positioning your brand
  • Learn the 4 Steps of Story Building so you can see where yours emerges
  • Discover typical themes to look for and how you may own one of them
  • Study a template that takes that story and theme into a biographical statement so you can take it from here to your new “drab-to-fab” branding statement



During her first career as an engineer at Honeywell, Katie was selected to participate in their corporate change and became one of the nation’s top trainers in leadership and teambuilding. She was recruited from there by the global firm, The Cumberland Group, one of the first consulting companies to construct the quality movement as we know it today, and a game-changer in the development of American corporate culture. Her front-row seat to the expansion of the Quality and Lean efforts, as well as her highly-personable style has made her a sought-after instructor and coach.

Katie has published two books on women’s leadership since 2008 and speaks globally as a keynote speaker. She is the Founder of the Women’s Leadership Certificate program at Anderson School of Management at University of New Mexico and has guest instructed in several leadership series.

Katie Snapp holds a Bachelor of Science in Electrical Engineering as well as a Six Sigma Green Belt certification. She is an ICF Certified Coach (CC) and is Licensed and Specialty-Certified in New Life Story Coaches™ Training in the psychology and neuroscience of leadership, and a former Senior Examiner for the state-level Malcolm-Baldrige award. She coaches women in leadership effectiveness and self-management, as well as business clients in professional development.

Katie is originally from Kansas City where she graduated from The Barstow School and The University of Missouri. She now lives in Albuquerque with her husband where they raised 2 daughters. She is presently working at Sandia National Labs as a Quality Partner and running her online business at