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Business Development Training - 3 Part Virtual Workshop


Join us for an exclusive three-part business development workshop designed exclusively for ICF New Mexico Coaches in partnership with WESST Rio Rancho.

This training series is for coaches who are ready to bring their business online and develop a strategy to promote themselves effectively using platforms such as Facebook, Instagram, LinkedIn and Google Business Profile.

This program is ideal for:
👉 New coaches who are ready to launch their businesses
👉 Established coaches who want to refresh their brand and marketing strategies.

Workshops will be held on the following dates:

Session 1:  Tuesday, August 20th, 4 - 6 pm MT  -
Branding and SMART Goals
Session 2:  Thursday, August 29th, 4 - 6 pm MT - Target Audience and Customer Journey
Session 3: Tuesday, September 10th, 4 - 6 pm MT - Content Creation and Key Performance Indicators


Registration includes all three workshops. These sessions offer sequential learning concepts and participants are encouraged to plan on attending all three.

Using a combination of Zoom trainings and open lab time, we will dive into a an 8-
step system proven to help your business achieve its marketing goals on social media. You will learn how to:

  1. Define Your Brand Story
  2. Set S.M.A.R.T Goals For Your Business Online
  3. Establish and Study Your Target Audience
  4. Select The Proper Social Media Channels and Understand Your Customers' Journey Online
  5. Create A Content Calendar And Plan Out Content In Advance
  6. Feel Confident About What To Post On Your Business Page
  7. Share Content With Meta Business Suite or Canva
  8. Analyze Your Key Performance Indicators, Formulas Provided

Registrants will receive a workbook to apply these practices to your own business.

Come prepared for hands-on learning! Each session will include a practicum where you'll be able to work in small teams to apply concepts to your own business.



CCEUs:  6.0 in Resource Development
(2.0 per workshop)


PLEASE NOTE: There is a 2 Step Registration Process.
Step 1 - Register using the ICF NM Chapter registration link and submit your payment.
Step 2 – Register with the Rio Rancho WESST organization. You will receive a separate email confirmation with the links to complete this step.

Once you complete both steps, you will receive the session Zoom links and materials for the workshops.


Trainer:  Sara Lynn Osusky
Business Consultant and Trainer
WESST Rio Rancho Women's Business Center

Sara is a proud native of Albuquerque and started working with WESST in 2022 as a Business Consultant and Trainer who specializes in Digital Marketing and Social Media Strategies for Small Business. She is passionate about life-long learning, helping others, and connecting with her community. Sara received her BA in Psychology with a focus in Studio Arts from the University of New Mexico in 2013.  Sara has over 17 years’ experience in sales, customer service, print/digital marketing, and project management. She has been actively networking for over 9 years in Albuquerque and currently participates in the Rio Rancho Regional Chamber of Commerce as an Ambassador. In her free time, Sara is an avid foodie, loves crafting, outdoor photography, traveling, and spending time with family and friends.





When:
Tuesday, August 20, 2024, 4:00 PM until 6:00 PM Mountain Time (US & Canada) (UTC-07:00)
Additional Info:
Category:
Business Development
Registration is required
Payment In Full In Advance Only
$75.00
$125.00
$75.00

ICF New Mexico Charter Chapter
is a 501(c)6 non-profit organization for professional coaches serving the State of New Mexico.

info@icfnewmexico.org
Mailing Address:
1209 Mountain Road Place NE, #4358
Albuquerque, NM 87110